Photo: Spyros Rennt

Based between Berlin and Milan, I work internationally as a freelance PR manager and communications consultant specialising in art, culture, fashion and music.

With over 10 years of experience in public relations, I support artists, brands, festivals and institutions through strategic PR, media relations, and communication consultancy, helping them gain meaningful visibility and international recognition.

I bridge international media networks with a deep understanding of creative and cultural processes, translating complexity into narratives that editors, critics, and audiences want to engage with.

For each collaboration, I work closely with partners and teams who share the same ethos of precision, responsibility, and cultural sensitivity.

Learn more about my approach below, or check out my work. Questions? Say hi.

About

I am a Berlin-based freelance PR manager and communications consultant working at the intersection of art, culture, fashion, and music.

After graduating with a degree in Psychosocial Sciences of Communication in Milan, I began my career in fashion and lifestyle public relations, before expanding my focus toward the cultural narratives and political contexts that shape contemporary creative practices.

Now based between Berlin and Milan, I work internationally with artists, cultural institutions, fashion brands, festivals, and independent projects, supporting them through strategic public relations, media relations, and communication consultancy.

I have collaborated with leading cultural organisations and institutions such as Berlin Atonal, Biennale Musica in Venice, Fotografiska, and Schinkel Pavillon, and with fashion brands including Acne Studios, Magliano, Thom Browne, Browns Fashion, and Wood Wood.

My international media network spans art, culture, fashion, and music press, from independent publications to major international outlets.

My work focuses on building long-term visibility, credibility, and cultural relevance, ensuring that projects are not only seen, but understood, contextualised, and remembered.

Photo: Spyros Rennt

My approach

Every project begins with a story — but not every story should be told in the same way.

As a freelance PR consultant in Berlin, my role is to translate complex creative processes into clear, compelling narratives that resonate with editors, critics, and audiences.

I work across PR strategy, press relations, editorial positioning, and image development, carefully defining what needs to be communicated, how it should be communicated, and through which media channels.

Understanding timing, media cycles, and editorial logic is essential. Cultural communication does not operate at the speed of social media alone, and effective PR requires an informed, long-term perspective.

Whether the goal is cultural visibility, brand positioning, or institutional recognition, I develop tailored communication strategies that reflect the identity, context, and ambitions of each project.

What makes a difference

In today’s saturated communication landscape, visibility alone is not enough.
What makes the difference is coherence, consistency, and cultural credibility.

Through my experience in PR agencies and as an independent PR freelancer in Berlin, I have observed a recurring issue: many projects lack a unified communication strategy.

A strong public presence requires:

• a consistent tone of voice

• a clear editorial positioning

• a long-term media strategy

These are not details — they are the foundation of effective public relations.

I offer an integrated PR and communication approach combining:

• public relations and media strategy

• communication consultancy

• cultural storytelling

• talent and project management

This allows me to support projects across culture, fashion, and music with clarity, precision, and lasting impact.